Apps with heart · Built by hand in Iceland

Software with a red thread of care.

I'm María — artist, founder and builder. Every app that leaves this studio carries the same thread: warmth for the days when everything feels heavy, and light for the days when it doesn't.

Birta Coach · MoodPopper · Birta Hush Hush — live today

María Helgadóttir — founder of NexoItec Studios

The collection

Three apps. One heart.

Each one made for real minds on real days — no guilt, no streak-shaming, no noise. Just tools that meet you where you are.

— 01 —

App Store · Web

Birta Coach

The warm coach who remembers you.

Forgiving routines · Low-energy days · Jar of Light · Journal & insight · 6 languages

Download on App Store → Learn more →
or try free on the web →

— 02 —

App Store

MoodPopper

Feel it. Pop it. Release it.

Mood bubbles · Private journal · 42 badges · Fidget mode

Download on App Store → Learn more →

— 03 —

App Store

Birta Hush Hush

Gentle support for hard days.

One energy · One task · One quiet moment · No guilt, no streaks

Download on App Store → Learn more →

Birta Coach

Founder & maker

"I don't build apps to fill screens. I build them so somebody's hardest day gets a little lighter."

NexoItec Studios is a one-woman indie studio in Reykjavík. Every pixel, every word in six languages, every gentle default — placed with intention. Birta means light in Icelandic. That's the whole philosophy.

Artist Founder Builder

María

Work with María

Your project, her thread.

The same care that shaped three published apps — available for your idea. Small scope or full journey, always hands-on.

App & product design

From first sketch to App Store — design that feels human, built to ship. Six-language localization included in the way of thinking, not bolted on.

Websites with soul

Fast, warm, hand-crafted sites — no template sameness. You own everything, forever.

Creative direction

Brand, tone and visual identity from an artist's eye — the thread that makes people remember you.